At the age of 25, LaTrelle's Quality Control Director Cameron James is the youngest industry professional to date to be accepted into the Leadership TRA (Texas Restaurant Association ) Executive class. James, a graduate of Heritage Christian High School and Stephen F. Austin State University, will graduate with a special Leadership certificate this summer, along with a dozen other restaurant specialists across the state. The LTRA Graduation will be held in conjunction with the 2013 Southwest Foodservice Expo in Dallas.
The program consists of sessions led by nationally known experts in communication, business management, public relations/image building and the legislative process. Additionally, participants have access to consultants on a one-on-one basis throughout the year.
"The first speaker, Arch Lustberg, taught techniques for selling yourself and your ideas and the second expert, Jeffery Yarbrough, demonstrated the power of our personal brand and business brand when leveraged through PR and community related efforts," says James. Participants were also prepped for navigating the legislative process to influence decisions related to restaurant industry issues.
"LaTrelle's has long been an active member of the TRA," he adds. "It's great to think that my dad took this Executive Series some 20 years ago, and now it's my turn to be involved and learn from those who have gone before me. I have already obtained a bigger vantage point of the industry and a wealth of knowledge from the speakers and other participants, so I am sure this experience is propelling my career to the next level."
"Cameron James has been in the industry with his family's business since he was 13 years old, and is one our first 2nd generation participants to go through LTRA. He continues the James legacy, as his father was on the TRA board and was the Greater Houston Restaurant Association President," says Sandy Mitschke, vice president of the Texas Restaurant Association Foundation.
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