The Rustic

Dedicated to bringing local flavor to Houston travelers, LaTrelle’s is proud to open The Rustic® at William P. Hobby Airport (HOU). An immersive Texas culinary experience, The Rustic is world-renowned for providing patrons with excellent food, friendly service, great music, and a bar stocked with a Texas-sized selection of wines, spirits and dozens of local craft beers. Designed to be the ideal setting for diners to kick-back, relax and enjoy themselves, The Rustic offers home-style meals made with farm-to-table ingredients, in a casual atmosphere steeped in the sounds of local musicians.


The Rustic Franchise Facts
  • The Rustic has a well-curated menu with roots that reach deep into Texas soil. Fresh seafood is sourced from the Texas Gulf; dairy and produce come from local farmers; and beef is procured from ranchers in the Texas Plains. Chefs at the Rustic use only quality ingredients and products sourced from Texas vendors to ensure everything tastes as fresh as possible. 
  • Co-founded in 2013 by Houston native, Kyle Noonan, The Rustic boasts four street locations with two in Houston, one in Dallas and one in San Antonio.
  • The bar at the Rustic takes a grassroots approach to all categories of beverages, from liquor and beer, to wine and non-alcoholic options. 
  • The live music program includes all genres and is designed to coordinate with HAS’s popular Harmony in the Air performing artists program. 

The Rustic Locations
William P. Hobby Airport
Concourse C - Gate 46 - COMING SOON